Biography

David E. Sprott is the Boeing / Scott and Linda Carson Chair and Professor of Marketing in the Carson College of Business at Washington State University, Pullman. Dr. Sprott also serves as Senior Associate Dean for Faculty and International Affairs and is on faculty at the University of St Gallen in Switzerland. He received his Bachelors of Business Administration from Kent State University in 1990 and his MBA from Kent in 1992. He earned a Ph.D. in Marketing, with an emphasis on psychology and consumer decision making, from the University of South Carolina in 1997.

Professor Sprott’s research interests include: retailing, branding, influence strategies and marketing public policy. His research has been published in the field’s top journals such as Journal of Applied Psychology, Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, and Journal of Retailing. In addition, his research has been conducted in partnership with various national and international firms and universities. Dr. Sprott’s teaching interests include retail management, leadership, brand management, consumer behavior, sales management, and research methods at the undergraduate, masters and PhD levels.

As part of the Dean’s leadership team in the Carson College, he has helped to expand the nationally recognized international activities of the college with new and expanded partnerships and programs at institutions in Europe, Africa and Asia. He has also been instrumental in developing revenue generating programs such as the college’s Executive and Online MBA Programs, which have received national recognition by US News & World Report.