Research

Professor Sprott is a researcher who investigates various dimensions of consumer behavior and psychology within the domains of: (1) retailing (e.g., pricing and price setting, environmental psychology, mass-customization), (2) branding (e.g., store brands, brands and the self-concept, rebranding), (3) influence strategies (e.g., question-behavior effect, goal failure), and (4) marketing and public policy (e.g., lotteries, normative behaviors). Complete details are available on my vita.  Some example publications include the following:

• Herrmann, Andreas, Manja Zidansek, David E. Sprott, Eric R. Spangenberg (2013), “The Power of Simplicity: Processing Fluency and the Effects of Olfactory Cues on Retail Sales,” Journal of Retailing, 89(1), 30-43.
• Sprott, David E., Sandor Czellar and Eric R. Spangenberg (2009), “The Importance of a General Measure of Brand Engagement on Market Behavior: Development and Validation of a Scale,” Journal of Marketing Research, 46 (February), 92-104.
• Manning, Kenneth C. and David E. Sprott (2007), “Multiple Unit Price Promotions and their Effects on Quantity Purchase Intentions,” Journal of Retailing, 83 (4), 411-421.
• Sprott, David E., Eric R. Spangenberg; Lauren Block, Gavan Fitzsimons, Vicki Morwitz, and Patti Williams (2006), “The Question-Behavior Effect: What We Know and Where We Go From Here,” Social Influence, 1 (June), 128-137.
• Sprott, David E., Kenneth C. Manning, and Anthony D. Miyazaki (2003), “Grocery Price Setting and Quantity Surcharges,” Journal of Marketing, 67 (July), 34-46.